In this Photoshop tutorial the instructor shows how to mask a photo to itself and produce a glowing effect. First open the image in the Photoshop tool and duplicate a layer and add another layer in between filling it with white. Now select and copy the whole layer. Add layer mask to it and alt click it. Now paste the copied layer on the masked layer. Now do the control+I to invert the masking. Now the images gets a glowing effect on which you can apply the glossy effect on it. Now merge all the layers by multiplying it and it can be adjusted to get the desired result. This video shows how to mask a photo to itself and get a glowing effect.